Promotion strategies

This doc aims to become an introduction to ways for artists and their music to be discovered by people out there. The goal here is to get more people aware of your music, more listeners, and more fans.

Eventually more listeners might turn into more income, but we discuss income strategies in another doc. We also don’t explain where to publish your music, which should be covered in a separate doc.

How your music is discovered

(((Just aiming to identify the areas. Each point to be developed with a short description and a dedicated page.)))

These are ways how your music may find its way without your direct intervention.

  • Metadata - description, genre, bpm, hashtags, license… Make it easy for shops, search engines, social media boosters, playlist makers, curators…
  • Playlists, compilations…
  • (Online) music radios and podcasts

How you are discovered

But really, your music will be better discovered when you are involved as an artist or a band. When you are the one(s) being discovered.

  • Website
  • Social media - (a sane approach to)
  • Fanbase - (clearly a page on its own)
  • Closest scene(s) - being active in your local scene and/or your genre.
  • Contests, campaigns, awards.
  • The media
  • Promotion services
  • Labels
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I started the draft above, certainly not with the aim to transform music. :slight_smile: But does it help getting to where you want to get at, @Mel. I don’t know much, and this first draft just aims to be a proof of concept, hopefully encouraging those of you who really know to edit it further and create dedicated pages as needed.

I also listed a bunch of points here: