pr edition of girls twiddling knobs
Yesterday I listened to an interesting podcast about PR for music - " In this episode of Girls Twiddling Knobs, Isobel chats with Rachel White, music PR expert and founder of BRIC and House of DIY, to break down the real, actionable steps independent artists can take to promote their music effectively—without the stress."
Where here we are focused on creating (and experimenting) fairer systems, out there is still “the machine” which musicians and platform-makers can’t ignore. We can resist it, and also boycott it, but some might still use it. It’s a highly debatable area. However, I often ‘listen-in’ in try and see what are the techniques and methods of pulling the right strings in the music industry, sometimes I use them, oftentimes for other artist (on my label), sometimes for myself.
The podcast above is interesting in that it’s in a context of a feminist efforts (although this is not foregrounded at all), and that the guest (and the host in some way) consider the DIY and indie artists. Above all, it’s focused on very practical steps how PR can be done in order to get decent results - or understand and deal with no results.
SubmitHub
I wondered if anyone has tried SubmitHub? I’m test-driving it with a track from the album from december-released album, and have some interesting results. It’s has two ‘tiers’ - a free one, and ‘premium’ one where you buy credits, and then asking for reviews or feedback from music blogs/playlisters is paid by those credits.