Podcast: Music PR Made Simple: DIY Strategies for Independent Artists

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This podcast episode might give a couple of ideas to music makers interested in getting media reviews: Music PR Made Simple: DIY Strategies for Independent Artists, with Rachel White.

And a link to resources mentioned in the episode.

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pr edition of girls twiddling knobs

Yesterday I listened to an interesting podcast about PR for music - " In this episode of Girls Twiddling Knobs, Isobel chats with Rachel White, music PR expert and founder of BRIC and House of DIY, to break down the real, actionable steps independent artists can take to promote their music effectivelyā€”without the stress."

Where here we are focused on creating (and experimenting) fairer systems, out there is still ā€œthe machineā€ which musicians and platform-makers canā€™t ignore. We can resist it, and also boycott it, but some might still use it. Itā€™s a highly debatable area. However, I often ā€˜listen-inā€™ in try and see what are the techniques and methods of pulling the right strings in the music industry, sometimes I use them, oftentimes for other artist (on my label), sometimes for myself.

The podcast above is interesting in that itā€™s in a context of a feminist efforts (although this is not foregrounded at all), and that the guest (and the host in some way) consider the DIY and indie artists. Above all, itā€™s focused on very practical steps how PR can be done in order to get decent results - or understand and deal with no results.

SubmitHub

I wondered if anyone has tried SubmitHub? Iā€™m test-driving it with a track from the album from december-released album, and have some interesting results. Itā€™s has two ā€˜tiersā€™ - a free one, and ā€˜premiumā€™ one where you buy credits, and then asking for reviews or feedback from music blogs/playlisters is paid by those credits.

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My experiences with SubmitHub were terrible, tbh. I think thereā€™s so little money in music blogging at the moment, that because using SubmitHub as a blog is monetised, they are incentivised to process & reject as many submissions as possible.

Anecdotally, including talking to music PR people who included it in their rounds: the ā€œfeedbackā€ is often nonsensical (eg, saying ā€œI didnā€™t like the vocalsā€ on an instrumental track). Or having a track rejected on SubmitHub, but accepted when sent in the traditional way through a PR company.

Sorry to be a Negative Nancy :joy:

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