Here’s a post about engaging with audiences online, called No One In Music Knows How To Market, by a kiwi who is (or least has been) a musician, but works a day job in marketing. Some of it is intriguing;
“One of the biggest mistakes I see Musicians make in this area is manufacturing distance between themselves and their audience.”
“Whether it’s intentional or not it often feels like artists are almost hostile towards their own audience, or at least embarrassed by them. They don’t reply to comments, they don’t follow people back, they don’t engage - even though the musicians themselves are begging for engagement!”
Some a little disturbing;
“Think of Meta Audiences as buckets you allow you to collect and categorise people who interact with you on Meta, giving you comprehensive targeting options down the line if you ever want to advertise anything on Meta (which you should).”
“The real goal is to use these groups of people as seeds for ‘Lookalike Audiences’. Lookalike Audiences take a group of Users who have engaged with you (lets say Followers of your IG Profile) and then uses that data to find new people who closely match that group.”
shudder
Fascinating to get a little insight into how people use DataFarming in marketing though, and how blase they get about routinely getting professional benefits from the systematic invasion of people’s privacy. Thoughts?