The app store percentage problem

[TheIndieBeat]

Ah, sorry for the slightly ambiguous question!

I was asking in response to this

@simon

To get back to the topic–something we’ve been tinkering with the idea of–we have a person who’s been in their free time building a mobile app for Mirlo–is that a mobile first experience could be more social based, basically using a different set of databases to store interactions, but to send money to musicians based on a you choose your monthly subscription (user centric payout model).

I appreciate your patience with my questions. I’m sure you’re two or five steps ahead of my thinking here. I’m interested to know if you all feel it’s crucial to be in the app store for discovery? Or is it more that you think a mobile-first experience is key, and the app store is a necessary evil therefore?

Thanks, Simon